The best decision-making involves the use of both. Both areas of the brain have their strengths and weaknesses. The brain has two areas – the ‘emotional’ (limbic) brain and the ‘logical’ (neo-cortex) brain. But this is wrong.Decision-making also involves the emotional part of the brain. Rational decision-making – We live in a culture that rewards rational decision-making (first espoused by the philosophers Plato and Descartes). It challenges our cultural focus on rational decision-making (through use of anecdotes and experimental evidence), suggesting instead that good decision-making is made through both the emotion and rational parts of the brain working together. This book explores the science of how we make good and bad decisions. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence.(Summarised by Paul Arnold – Trainer & Facilitator – = ***** Readability = *** Clarity & Structure = *** Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"-from airplane pilots and hedge fund investors to serial killers and poker players. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. But when we're picking a stock, intuition often leads us astray. When buying a house, for example, it's best to let our unconscious mull over the many variables. Our best decisions are a finely tuned blend of both feeling and reason-and the precise mix depends on the situation.
But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut.
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